Sydney – February 15, 2018 – Leadbolt, the high performance mobile advertising platform for user acquisition and app monetization, is recognized as a top-performing ad channel driving the highest quality ROI on Android for mobile marketers in the ‘2017 Singular ROI Index’. With over $1B in revenue, 315M installs,1.7K+ apps, and 1.2K+ mobile media partners analyzed, the Singular ROI Index … Read More
California – February 8, 2018 – Leadbolt is proud to be named a Finalist in the Digiday Publishing Awards for Best Mobile Innovation. The Digiday Publishing Awards recognize the best global digital publishing innovation by publishers, brands, agencies and technology platforms. Over the years, the awards have honored leading work from companies like The Atlantic, BuzzFeed and more. The winners will … Read More
The Silicon Review’s annual round up of the 30 fastest growing companies in Asia 2017, features Leadbolt and sheds light on how our mobile advertising platform is revolutionizing the industry.
Read Full Article at The Silicon Review
In the age of mobile and an omni-channel brand presence where shoppers seamlessly transition between online, mobile and in-store visits, there is another — and more measurable — approach to advertising that can be equally valuable for brands: performance marketing.
Mobile performance marketing allows marketers to achieve specific KPIs such as retention and lifetime value of a customer, by driving and measuring distinct types of actions. There’s the obvious action: get audiences to download the brand app. Going one step further, tying mobile campaign performance to specific revenue-generating actions such as making a purchase, visiting a level or area within the app, redeeming a coupon, completing a form, or returning to the app within a given time span, are also possible.
If your company has identified specific in-app mobile behaviors that equate to higher ROI for the brand, there’s a strong argument in favor of using performance marketing to achieve more of them.
Leadbolt founder and CEO, Dale Carr, provides a closer look at why brands should consider mobile performance marketing in this piece from Mobile Marketer:Read Full Article at Mobile Marketer
If last year’s data on shopping app spending was any indication of what’s coming this Fall, Thanksgiving and Black Friday (Thursday, November 24th and Friday, November 25th, respectively) are poised to be the biggest mobile shopping days of the year in the US.
While there’s a lot of opportunity in the holiday months ahead, marketers of mobile shopping apps are wise to get a head start to ensure their user acquisition strategies are in place. Leadbolt founder and CEO Dale Carr explains why an early start pays off! The clock is ticking.Read Full Article at Multichannel Merchant
May 2, 2017 – Leadbolt, the high performance mobile advertising platform for user acquisition and app monetization, was named the winner of a Bronze Stevie® Award for “Most Innovative Tech Company of the Year” in The 15th Annual American Business AwardsSM today. This is the third year that Leadbolt has been honored by the organization, having earned the 2014 Gold … Read More
Mobile marketers are all a little guilty of leaning on general rules of thumb and a set of “givens” as practical shortcuts to boost decision-making efficiency. To a degree, deferring to popular and industry-accepted narratives can achieve predictable, even exceptional outcomes.
Yet, the mobile advertising industry is prone to silver bullet promises that go unquestioned. Are you asking the right questions? Read on to hear some common misconceptions about mobile advertising, and re-think your game plan with a fresh perspective on ad formats, performance, and programmatic!Read Full Article at Mobile Marketer
App developers and publishers aim to deliver the best possible user experience, keeping app users happily engaged and returning regularly. This means protecting against intrusive and poorly delivered ads that could potentially annoy users, and at worst, lead them away from the app altogether. Yet, developers of free apps (which is most of the apps in market today,) rely on ad revenue to continue to flourish.
Advertisers, on the other hand, aim to reach the most relevant and high quality mobile audiences, and often believe that the flashiest ad format will capture audience attention.
The two agendas might seem at odds with each other, however, Mobile Native Ad placements are emerging as the mobile industry’s most effective middle ground, delivering exceptional results and giving app developers, mobile advertisers, and mobile users reason to celebrate. Get the full scoop from Leadbolt founder and CEO, Dale Carr, in the original article link below.Read Full Article at Mobuzz
For marketers of mobile games and apps, user acquisition is a lot like swimming in the dating pool. Smartphone users represent a vast population, with differing profiles and varying notions of what it means to play the game. Brands want games that appeal to as wide an audience as possible, yet protect time and resources from attracting incompatible matches. Striking a balance between getting noticed by the right players and avoiding entanglements with wrong ones can be complicated.
Leadbolt founder and CEO Dale Carr offers advice on how to attract high quality users, without sacrificing scale.Read Full Article at Venturebeat
Brace yourself for a fiercely competitive and creative year ahead, as a steady rise of marketers (and their agencies) continue to spend on mobile advertising. As more marketers vie for audience attention within mobile apps, it’s a good time to plan a mindful and efficient mobile advertising strategy.
In this article Leadbolt founder and CEO Dale Carr, shares important ways to gain the advantage in an increasingly competitive mobile advertising market, and slay in the coming year.Read Full Article at Mobile Marketing Watch