Leadbolt
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LEADBOLT HONORED AS BRONZE STEVIE® AWARD WINNER IN 2017 AMERICAN BUSINESS AWARDS (SM)

May 2, 2017 – Leadbolt, the high performance mobile advertising platform for user acquisition and app monetization, was named the winner of a Bronze Stevie® Award for “Most Innovative Tech Company of the Year” in The 15th Annual American Business AwardsSM today. This is the third year that Leadbolt has been honored by the organization, having earned the 2014 Gold … Read More


Mobile Marketer
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How marketers can reset their mobile advertising mindset

Mobile marketers are all a little guilty of leaning on general rules of thumb and a set of “givens” as practical shortcuts to boost decision-making efficiency.  To a degree, deferring to popular and industry-accepted narratives can achieve predictable, even exceptional outcomes.

Yet, the mobile advertising industry is prone to silver bullet promises that go unquestioned. Are you asking the right questions? Read on to hear some common misconceptions about mobile advertising, and re-think your game plan with a fresh perspective on ad formats, performance, and programmatic!

Read Full Article at Mobile Marketer

Mobuzz
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The Joy of Going Native

App developers and publishers aim to deliver the best possible user experience, keeping app users happily engaged and returning regularly. This means protecting against intrusive and poorly delivered ads that could potentially annoy users, and at worst, lead them away from the app altogether. Yet, developers of free apps (which is most of the apps in market today,) rely on ad revenue to continue to flourish.

Advertisers, on the other hand, aim to reach the most relevant and high quality mobile audiences, and often believe that the flashiest ad format will capture audience attention.

The two agendas might seem at odds with each other, however, Mobile Native Ad placements are emerging as the mobile industry’s most effective middle ground, delivering exceptional results and giving app developers, mobile advertisers, and mobile users reason to celebrate.  Get the full scoop from Leadbolt founder and CEO, Dale Carr, in the original article link below.

Read Full Article at Mobuzz

Venturebeat
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How to get a player to commit to your mobile game

For marketers of mobile games and apps, user acquisition is a lot like swimming in the dating pool. Smartphone users represent a vast population, with differing profiles and varying notions of what it means to play the game. Brands want games that appeal to as wide an audience as possible, yet protect time and resources from attracting incompatible matches. Striking a balance between getting noticed by the right players and avoiding entanglements with wrong ones can be complicated.

Leadbolt founder and CEO Dale Carr offers advice on how to attract high quality users, without sacrificing scale.

Read Full Article at Venturebeat

Mobile Marketing Watch
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Hello 2017: Is Your Mobile Marketing Ready to Compete?

Brace yourself for a fiercely competitive and creative year ahead, as a steady rise of marketers (and their agencies) continue to spend on mobile advertising.  As more marketers vie for audience attention within mobile apps, it’s a good time to plan a mindful and efficient mobile advertising strategy.

In this article Leadbolt founder and CEO Dale Carr, shares important ways to gain the advantage in an increasingly competitive mobile advertising market, and slay in the coming year.

Read Full Article at Mobile Marketing Watch

Mobuzz
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Embracing Mobile Advertising in 2017

Since audiences now spend more of their media time engaged in apps than other forms of media (such as television, print, radio, or online), mobile devices have emerged as the clearest opportunity to reach and engage your audiences. Reflecting this reality, global media buying agency GroupM, recently reported that ad spending on mobile is now officially outpacing the spend on television ads: “In 2017, digital [which includes mobile] will capture 77 cents per new dollar, TV will get 17 cents.”  And for good reason.  Mobile advertising works.

For marketers considering mobile advertising (and for marketers who already embrace mobile ads), this article from Leadbolt founder Dale Carr shares proven ways to ensure your mobile ad campaign is set up for success in the year ahead.

Read Full Article at Mobuzz

Gamasutra
gamasutra

How to make the most of your user acquisition budget

A lot has been written about how to develop mobile-specific creative assets, and the various ad targeting practices that will help achieve high quality users. We have shared formulas for calculating Lifetime Value (LTV), and even clarified some industry terminology and jargon along the way.  Yet not enough has been written about the very topic that drives many app marketing decisions: your budget. With rising costs of user acquisition across a highly competitive app market, mobile performance advertisers must be more disciplined than ever, and mindful of how to make the most of every dollar.

In this Gamasutra article, find out how to set a realistic budget, buy media using the best pricing model for your goal, and stretch you ad budget further.

Read Full Article at Gamasutra

Apsalar
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Mobile Native Ads: Strong Performers in 2016

If you are a mobile advertiser, you may not have realized Mobile Native Ads have emerged as one of the strongest performing ad types this year. In fact, estimates predict that Native Ads will account for 63% of all mobile display ad spend by 2020. Native Ad placements feature strongly in a range of apps including Twitter and Facebook and should be part of any mobile advertiser’s buying strategy.

Read on as we answer your important questions:

  • What is a Mobile Native Ad?
  • Why are Mobile Native Ads increasingly used?
  • Do I need anything special to run Mobile Native Ads?

To dive deeper into a recent success story, check out this case study from a marketer promoting a taxi app using mobile native ads.

Editor’s note:  We are fortunate to partner with several of the industry’s most respected companies. From time to time we are invited to shed light on a topic we think will be of interest to the app developer and marketer community.  The following article was written for our friends and partners at Apsalar.

Read Full Article at Apsalar

PocketGamer.biz
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Mobile Native Ads: Should We Believe the Hype?

From mobile video ads, to rewarded video ads (aka incentivised ads), display banners to full-screen interstitials, rich interactive ads, and mobile native ads, it can be a challenge for app publishers and advertisers to discern the unique benefits of each.

Strong claims are being made throughout the advertising industry about the efficacy of mobile native ads, which is why Leadbolt founder and CEO, Dale Carr, examines the hype and data, and sheds light on the pros and cons of these mobile ad darlings.  Read on to see mobile native ad samples, and get all the facts you need for a successful mobile ad campaign!

Read Full Article at PocketGamer.biz