May 2, 2017 – Leadbolt, the high performance mobile advertising platform for user acquisition and app monetization, was named the winner of a Bronze Stevie® Award for “Most Innovative Tech Company of the Year” in The 15th Annual American Business AwardsSM today. This is the third year that Leadbolt has been honored by the organization, having earned the 2014 Gold … Read More
In the age of mobile and an omni-channel brand presence where shoppers seamlessly transition between online, mobile and in-store visits, there is another — and more measurable — approach to advertising that can be equally valuable for brands: performance marketing.
Mobile performance marketing allows marketers to achieve specific KPIs such as retention and lifetime value of a customer, by driving and measuring distinct types of actions. There’s the obvious action: get audiences to download the brand app. Going one step further, tying mobile campaign performance to specific revenue-generating actions such as making a purchase, visiting a level or area within the app, redeeming a coupon, completing a form, or returning to the app within a given time span, are also possible.
If your company has identified specific in-app mobile behaviors that equate to higher ROI for the brand, there’s a strong argument in favor of using performance marketing to achieve more of them.
Leadbolt founder and CEO, Dale Carr, provides a closer look at why brands should consider mobile performance marketing in this piece from Mobile Marketer:Read Full Article at Mobile Marketer