Mobile Marketer
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Why brands should care about mobile performance marketing

In the age of mobile and an omni-channel brand presence where shoppers seamlessly transition between online, mobile and in-store visits, there is another — and more measurable — approach to advertising that can be equally valuable for brands: performance marketing.

Mobile performance marketing allows marketers to achieve specific KPIs such as retention and lifetime value of a customer, by driving and measuring distinct types of actions. There’s the obvious action: get audiences to download the brand app. Going one step further, tying mobile campaign performance to specific revenue-generating actions such as making a purchase, visiting a level or area within the app, redeeming a coupon, completing a form, or returning to the app within a given time span, are also possible.

If your company has identified specific in-app mobile behaviors that equate to higher ROI for the brand, there’s a strong argument in favor of using performance marketing to achieve more of them.  

Leadbolt founder and CEO, Dale Carr,  provides a closer look at why brands should consider mobile performance marketing in this piece from Mobile Marketer:

Read Full Article at Mobile Marketer

Multichannel Merchant
Mobile App Advertising for a successful Black Friday

Shopping App Marketers: Black Friday Success Starts Now

If last year’s data on shopping app spending was any indication of what’s coming this Fall, Thanksgiving and Black Friday (Thursday, November 24th and Friday, November 25th, respectively) are poised to be the biggest mobile shopping days of the year in the US.

While there’s a lot of opportunity in the holiday months ahead, marketers of mobile shopping apps are wise to get a head start to ensure their user acquisition strategies are in place.  Leadbolt founder and CEO Dale Carr explains why  an early start pays off!  The clock is ticking.

Read Full Article at Multichannel Merchant

Leadbolt
aba17_bronze_winner

LEADBOLT HONORED AS BRONZE STEVIE® AWARD WINNER IN 2017 AMERICAN BUSINESS AWARDS (SM)

May 2, 2017 – Leadbolt, the high performance mobile advertising platform for user acquisition and app monetization, was named the winner of a Bronze Stevie® Award for “Most Innovative Tech Company of the Year” in The 15th Annual American Business AwardsSM today. This is the third year that Leadbolt has been honored by the organization, having earned the 2014 Gold … Read More


Mobile Marketer
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How marketers can reset their mobile advertising mindset

Mobile marketers are all a little guilty of leaning on general rules of thumb and a set of “givens” as practical shortcuts to boost decision-making efficiency.  To a degree, deferring to popular and industry-accepted narratives can achieve predictable, even exceptional outcomes.

Yet, the mobile advertising industry is prone to silver bullet promises that go unquestioned. Are you asking the right questions? Read on to hear some common misconceptions about mobile advertising, and re-think your game plan with a fresh perspective on ad formats, performance, and programmatic!

Read Full Article at Mobile Marketer

Mobuzz
mobile-native-advertising-revenue-2018-leadbolt

The Joy of Going Native

App developers and publishers aim to deliver the best possible user experience, keeping app users happily engaged and returning regularly. This means protecting against intrusive and poorly delivered ads that could potentially annoy users, and at worst, lead them away from the app altogether. Yet, developers of free apps (which is most of the apps in market today,) rely on ad revenue to continue to flourish.

Advertisers, on the other hand, aim to reach the most relevant and high quality mobile audiences, and often believe that the flashiest ad format will capture audience attention.

The two agendas might seem at odds with each other, however, Mobile Native Ad placements are emerging as the mobile industry’s most effective middle ground, delivering exceptional results and giving app developers, mobile advertisers, and mobile users reason to celebrate.  Get the full scoop from Leadbolt founder and CEO, Dale Carr, in the original article link below.

Read Full Article at Mobuzz

Venturebeat
how-to-get-a-player-to-commit

How to get a player to commit to your mobile game

For marketers of mobile games and apps, user acquisition is a lot like swimming in the dating pool. Smartphone users represent a vast population, with differing profiles and varying notions of what it means to play the game. Brands want games that appeal to as wide an audience as possible, yet protect time and resources from attracting incompatible matches. Striking a balance between getting noticed by the right players and avoiding entanglements with wrong ones can be complicated.

Leadbolt founder and CEO Dale Carr offers advice on how to attract high quality users, without sacrificing scale.

Read Full Article at Venturebeat

Mobile Marketing Watch
mobile-marketing-watch-leadbolt

Hello 2017: Is Your Mobile Marketing Ready to Compete?

Brace yourself for a fiercely competitive and creative year ahead, as a steady rise of marketers (and their agencies) continue to spend on mobile advertising.  As more marketers vie for audience attention within mobile apps, it’s a good time to plan a mindful and efficient mobile advertising strategy.

In this article Leadbolt founder and CEO Dale Carr, shares important ways to gain the advantage in an increasingly competitive mobile advertising market, and slay in the coming year.

Read Full Article at Mobile Marketing Watch

Mobuzz
mobile-marketing-competitive-strategy-2017-leadbolt

Embracing Mobile Advertising in 2017

Since audiences now spend more of their media time engaged in apps than other forms of media (such as television, print, radio, or online), mobile devices have emerged as the clearest opportunity to reach and engage your audiences. Reflecting this reality, global media buying agency GroupM, recently reported that ad spending on mobile is now officially outpacing the spend on television ads: “In 2017, digital [which includes mobile] will capture 77 cents per new dollar, TV will get 17 cents.”  And for good reason.  Mobile advertising works.

For marketers considering mobile advertising (and for marketers who already embrace mobile ads), this article from Leadbolt founder Dale Carr shares proven ways to ensure your mobile ad campaign is set up for success in the year ahead.

Read Full Article at Mobuzz

Gamasutra
gamasutra

How to make the most of your user acquisition budget

A lot has been written about how to develop mobile-specific creative assets, and the various ad targeting practices that will help achieve high quality users. We have shared formulas for calculating Lifetime Value (LTV), and even clarified some industry terminology and jargon along the way.  Yet not enough has been written about the very topic that drives many app marketing decisions: your budget. With rising costs of user acquisition across a highly competitive app market, mobile performance advertisers must be more disciplined than ever, and mindful of how to make the most of every dollar.

In this Gamasutra article, find out how to set a realistic budget, buy media using the best pricing model for your goal, and stretch you ad budget further.

Read Full Article at Gamasutra